When Peloton instructors become celebrities in their own right
Culture writers Jacqueline Kantor and Tanya Chen talk about the new Peloton instructor-to-influencer pipeline
At the start of the pandemic, when the gyms and fitness studios closed, people turned to Peloton en masse for fitness classes — and continue to do so with enthusiasm.
The whole appeal of Peloton's fitness classes is this: the instructors can be goofy, sincere or emotional — but your relationship with them always feels personal somehow.
Lately, this relationship between the instructors and their devout remote students has grown beyond just fitness. Some Peloton instructors have released memoirs, while others have appeared on TV shows like Dancing with the Stars and The Kelly Clarkson Show.
What happens when the fitness instructor you see on your screen turns into a real-life celebrity? Culture writers Jacqueline Kantor and Tanya Chen talk about the evolution of Peloton, and what you get from connecting with your favourite instructor.
You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.
Panel produced by Danielle Grogan.