Arts·Commotion

Why do actors have it out for AI?

Futurist Sinead Bovell unpacks why actors have made regulating AI's applications in Hollywood a key part of their labour negotiations.

Futurist Sinead Bovell explains what AI is capable of in terms of acting — and why actors want to regulate it

A sign reads 'SAG-AFTRA Supports WGA' as SAG-AFTRA members walk the picket line in solidarity with striking WGA (Writers Guild of America) workers outside Netflix offices on July 11, 2023 in Los Angeles, California. SAG-AFTRA and top studios and streamers have agreed to extend their current contract negotiations until July 12 at 11:59 p.m.
A sign reads 'SAG-AFTRA Supports WGA' as SAG-AFTRA members walk the picket line in solidarity with striking WGA (Writers Guild of America) workers outside Netflix offices on July 11, 2023 in Los Angeles, California. (Getty Images)

If streaming changed the Hollywood business model, how much will AI disrupt it?

Futurist Sinead Bovell unpacks why actors have made AI a central issue in their labour negotiations — and why this is a critical moment to get ahead of the technology's potential to impact the industry.

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.


Interview with Sinead Bovell produced by Jane van Koeverden.