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YouTube sensation Ms. Rachel is moving to Netflix. Will her audience of toddlers follow her?

Culture critics Kathryn VanArendonk and Amil Niazi talk about how Ms. Rachel is part of a revolution in kids' TV.

Culture critics Kathryn VanArendonk and Amil Niazi talk about what might be behind the move

CBC Arts ·
A smiling woman wearing a pink shirt, overalls and a pink headband.
Popular children's content creator Rachel Accurso has more than 13 million subscribers to her Ms. Rachel YouTube channel. Netflix recently announced that it would stream four episodes of Ms. Rachel's content for young children beginning on Jan. 27, 2025. (@msrachel/YouTube)

Although her channel has only existed for six years, Ms. Rachel is already a bonafide YouTube sensation.

The educational content creator started posting videos using techniques recommended by speech therapists and early childhood experts in 2019. Her popularity skyrocketed during the pandemic, as parents and toddlers alike became fans of her interactive, musical approach to learning everything from letters and numbers to colours, animal sounds and more.

Now, Ms. Rachel is expanding her reach with a new Netflix partnership. Will her audience follow her to the streaming platform? Today on Commotion, culture critics Kathryn VanArendonk and Amil Niazi join host Elamin Abdelmahmoud to talk about how Ms. Rachel is part of a revolution in kids' TV.

WATCH | Today's episode on YouTube:

You can listen to the full discussion from today's show on CBC Listen or on our podcast, Commotion with Elamin Abdelmahmoud, available wherever you get your podcasts.

Panel produced by Jess Low.

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