JP Saxe pleads with fans to buy tickets, saying his shows are in jeopardy

JP Saxe is telling fans his upcoming concert tour may be cancelled due to slow ticket sales.

The Grammy-nominated, Juno-winning Toronto singer-songwriter took to his social media platforms this week with a direct plea to listeners, offering insight into the touring economics for some musicians who aren't at the superstar heights of fame.

Saxe is best known for his 2019 smash pop single If the World Was Ending with Julia Michaels and he's released a consistent flow of popular tracks since, including Hey Stupid, I Love You and I Don't Miss You.

But he said earlier this week that if he didn't sell "20 or so thousand tickets" to his upcoming Make Yourself at Home tour within 48 hours, it'll likely be scrapped.

"Forty-eight hours ... f--k being cool about it, I don't wanna cancel this shit," read the caption to his TikTok video, which has racked up 1.5 million views. The Instagram version has more than 10,000 likes.

Saxe is currently scheduled to play more than 25 dates across North America, including stops in Toronto, Montreal, Ottawa, Edmonton, Calgary and Vancouver. The ticket prices start at around $50, and are still currently on sale.

He posted a second video on Tuesday, July 29, showing a crowd singing along to A Little Bit Yours with the message: "I thought it was impossible, but there's a chance you're saving this tour."