Performing arts companies brace for HST

Ottawa's performing arts venues are trying to help patrons save money in anticipation of the harmonized sales tax, which will make theatre and concert tickets more expensive.

For more than 20 years, performing arts companies have been exempt from provincial sales tax. But when the HST comes into effect July 1 they will lose that exemption, making ticket prices about eight per cent higher.

The city's performing arts industry is concerned the extra expense will discourage people from attending shows. Kevin Falkingham, marketing director of the Great Canadian Theatre Company, said theatres with smaller budgets are particularly concerned with how they'll manage with the higher ticket prices.

"It's now something we can't control," Falkingham said.

Simply lowering ticket prices isn't an option for most companies, many of which have struggled to attract audiences during the recession.

The GCTC will keep its box office open late on Apr. 30 so patrons buying last-minute subscriptions can beat the HST.

Organizations selling tickets for performances that take place after July 1, are required by the government to tack on the HST charge beginning May 1.

Ottawa's National Arts Centre has been encouraging people to buy subscriptions for its 2010-11 season before April 30 to avoid the increase. To help offset the ticket hike, the NAC has frozen its regular subscription rates for the time being and will lower evening parking rates by about eight per cent.