The story behind the Toronto Raptors 'We The North' campaign
Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio.
1:58:46
2:11
2:00
1:56
0:47
1:16
10:32
1:33
1:10
3:31
