The story behind the Toronto Raptors 'We The North' campaign
Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio.
3:55
6:30
1:29:39
4:48
2:24:54
1:16
2:08
2:17
1:55
0:29
