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What the food industry learned from Big Tobacco

2 months ago

2:59

What the food industry learned from Big Tobacco

2 months ago
Documentaries
Duration 2:59

The tobacco industry took a single “utterly boring” product – cigarettes – and made it come alive with colours, flavours, branding, marketing and cartoon mascots, to target different consumer markets. Sound familiar? Watch Foodspiracy on CBC Gem and The Nature of Things YouTube channel.

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