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Toys for adults — why sales of puzzles and games for "kidults" are booming

It's not what you think. While all the lockdowns and restrictions have many of us feeling bored while stuck at home, that's not the only reason a certain product category is seeing a big jump in sales.
CBC Radio ·
Roy Nelson took more than five years to create his one-metre tall replica of Calgary's The Bow office tower. He's one of many adult consumers of Lego, one of the many toys seeing more adult consumers recently. (Monty Kruger/CBC)
Cost of Living27:33Adult toys… but not the kind you might be thinking of — and piecing together the jigsaw puzzle that was 2020

All the lockdowns and restrictions have many of us feeling bored while stuck at home. But that's not the only reason a certain product category is seeing a big jump in sales. 

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So why are people buying more adult toys? (And no, it's not the kind you think.) 

CBC producer Jennifer Keene looks at the new popularity of jigsaw puzzles or Lego for grown ups.

Click "listen" at the top of the page to hear this segment, or download the Cost of Living podcast.

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