What do people pay when they decide the price?
PWYW, or pay-what-you-want, gives customers the option to pay nothing. So why would anyone pay? We explore when this idea works — and when it fails miserably.
What if you could go into a grocery store, grab some food, and leave without paying? Pay-what-you-want (PWYW) is not new, but it has seen some growth during the pandemic.
- The Cost of Living ❤s money — how it makes (or breaks) us.
Catch us Sundays on CBC Radio One at 12:00 p.m. (12:30 p.m. NT).
We also repeat the following Tuesday at 11:30 a.m. in most provinces.
Our producer Danielle Nerman looks at how PWYW businesses keep their lights on when everything is, theoretically, free.
Listen to the segment above — or download and subscribe to the Cost of Living podcast.