Front Burner

How Loblaw inspires anger, boycott

The Loblaw boycott is underway. How did the company become the primary target of grocery anger?
A loblaws  store pictured from the parking lot in the evening
Canadians worried about rising groceries prices have pledged to boycott Loblaw-owned stores for the month of May. (Chris Wattie/Reuters)

On May 1st, the people behind a subreddit called r/loblawsisoutofcontrol launched a nationwide boycott of Loblaw-owned stores for the month.

The very same day the boycott began, Loblaw Companies Limited released its first quarter earnings numbers. Its profits went up by almost 10%, and its revenue by over $13-billion. 

Today on Front Burner, why did Loblaw become the primary target of Canadians' grocery anger? Can something like a boycott or more competition really keep it in check? And should we think of Loblaw less like a retailer, and more like Amazon?

Vass Bednar is our guest. She's the executive director of McMaster University's Master of Public Policy and Digital Society program.

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