David Sax says dude food is killing men
Is your hamburger a boy or a girl? David Sax pokes at the absurdity of macho food marketing.
Bloody steaks. Beef jerky. Sixteen eggs cooked in the lard of 12 pigs.
As traditional gender roles continue to blur, food writer David Sax is calling out marketers using male insecurity to sell terrible food. He joins Shad to discuss his recent piece in New Yorker magazine — How Years of Macho Food Marketing Is Killing Men — and how we've literally buy into simplistic notions of gendered food.
He also offers his analysis of this thinly-veiled jab at teenage male insecurity.