Q

Can going viral get you votes?

Is the pressure to be create viral online content helping politicians reach a new audience or just distracting us from the real issues?
Toronto city councillor Norm Kelly and rapper Knamelis after the most recent King of the Dot rap battle, where Norm was a special guest. (Knamelis/Instagram)

Is the pressure to create viral online content helping politicians reach a new audience — or just distracting us from the real issues?

Toronto city councillor Norm Kelly has become a Twitter sensation for his witticisms, pop culture savvy, and love of Drake. It's something more and more politicians are trying to achieve these days — like BC parliamentary hopeful Wyatt Scott, who's racked up more than 1.2 million views of this video:

But outside of the online sphere, what kind of effect does this have on real world politics?

To find out, Kelly joins the q political culture panel as a special guest alongside the National Post's Jen Gerson and MediaStyle's Ian Capstick.

WEB EXTRA | Check out a few of Norm Kelly's most "fire" (to borrow a term from the Twitterverse) moments below.