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Meet the professor who's becoming David Bowie

To understand a man, walk a mile in his shoes — and hair, and make-up. Cultural Studies professor Will Brooker on his year as David Bowie.
Will Brooker is spending the year living as David Bowie. (Will Brooker)

To understand a man, walk a mile in his shoes ... and hair, and make-up. 

Will Brooker is making international headlines with his unusual approach to studying music icon David Bowie. The Cultural Studies professor has pledged to live a year just as the famous artist would, right down to his diet and reading habits. 

Brooker, who is working on a book about the artist, joins Shad to explain his motives for the year-long impersonation and why he thinks the experiment will give him better insight into Bowie's creative process.