Spark

How to unlock your creativity

Musician and entrepreneur David Usher argues that creativity isn't some 'special sauce' that you're either born with or not. It's a skill you can learn. He offers tips and tricks for learning to be more creative.
David Usher (Photo by Sabrina Reeves)

This segment first aired in March 2015.


Maybe you've always wanted to be an artist or a musician. Or maybe you'd like to be more creative in the work you do. After all, creativity and innovation are all the rage in a challenging, fast-moving economy. In his book Let the Elephants Run: Unlock your Creativity and Change Everything, musician and entrepreneur David Usher, argues that creativity isn't some 'special sauce' that you're either born with or not. It's a skill you can learn. He offers tips and tricks for learning to be more creative.