Krispy Kreme apologizes for British 'KKK Wednesday' promotion

Krispy Kreme was quick to apologize for a poorly thought out promotion in one of the chain's British restaurants that was advertising an in-store promotion it called "KKK Wednesday."

A Krisby Kreme location near Hull, east of Leeds in the north of England, was advertising a series of celebration days timed to coincide with school holidays currently underway, with names like "Funday Monday," "Colouring Tuesday" and "Face Painting Thursday," in the local store. 

But the addition of "KKK Wednesday" that was set to happen Wednesday, Feb. 18, angered people, because KKK is the acronym for Ku Klux Klan, a white supremacist group that traces its origins to the southern U.S. but admittedly has no real presence in the U.K.

The event was supposed to entice kids into the store (it's believed that that third 'K' stood for "kids") for free doughnuts they could decorate themselves. But the promotion quickly went viral after it was posted on the chain's British Facebook fan page, and the chain moved quickly to remove the flyer and offered the following statement to media:

"Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused," the statement said.

"Steps are being taken to ensure that greater precautions are taken with publicity materials in the future."