Business·Updated

Twitter's slow uptake creates doubts it will ever be mass market

Twitter failed to add users at a quick enough pace for investors in the second quarter even as revenue grew sharply, feeding concerns about whether it can ever become a mass-market service like Facebook or Google.

Social media company stalled on building its subscriber base though revenue is improved

Twitter boosted its subscriber base by just three per cent from the beginning of the year. (Dado Ruvic/Reuters)

Twitter failed to add users at a quick enough pace for investors in the second quarter even as revenue grew sharply, feeding concerns about whether it can ever become a mass-market service like Facebook or Google.

The beleaguered company is searching for a permanent CEO to replace Dick Costolo, who stepped down at the beginning of this month. Co-founder and chairman Jack Dorsey is serving as interim CEO.

Its stock dropped 14 per cent in trading Wednesday, to $31.29 US a share.

Dorsey said Tuesday that while the results show "good progress in monetization," the company is "not satisfied" with the growth of its audience.

Subscriber growth

On average, Twitter had 316 million monthly active users in the second quarter, up 15 per cent year-over-year but up less than 3 per cent from the first quarter of this year.

Twitter's finance chief, Anthony Noto, said in a conference call that the company doesn't expect to see "sustained, meaningful growth" of its user base until it reaches the mass market. He did not say when that would be, only that it would take a considerable amount of time.

While many people are familiar with Twitter, the company has not been able to convince people that they need it. Twitter also "remains too difficult to use," Noto said in the call, which was broadcast on Twitter's live-streaming service Periscope.

The assessment hammered Twitter's stock in after-hours trading. After jumping in the first minutes following the release of the earnings report, the stock did an about-face and shed more than 10 per cent to $32.88.

Revenue up on ad sales

San Francisco-based Twitter Inc. posted a loss of $136.7 million, or 21 cents per share, in the April-June period. That compares with a loss of $144.6 million, or 24 cents per share, a year earlier.

Adjusted earnings were 7 cents per share, above the 5 cents that analysts surveyed by Zacks Investment Research had expected.

Revenue jumped 61 percent to $502.4 million from $312.2 million. Analysts had expected lower revenue of $487.4 million.

User growth has been an ongoing challenge for Twitter, as it tries to make its service a widely used product rather than a niche short-messaging service popular with journalists, celebrities and young people.

For the current quarter ending in September, Twitter said it expects revenue in the range of $545 million to $560 million. Analysts surveyed by Zacks expected revenue of $563.9 million.

The company expects full-year revenue in the range of $2.2 billion to $2.27 billion.

Twitter had no updates on its CEO search.