F--k Cancer campaign a huge success

Yael Cohen never planned to start a charity, but then her mother got cancer.  

Cohen got into action in such a way that not only has garnered world-wide attention, but has helped motivate her Generation Y to take up the fight.

Cohen also has made Business in Vancouver's 2012 list of "Forty Under 40" business people to watch. The full list can be seen on the magazine’s website.

So what’s Cohen’s shtick? As the CBC's Belle Puri reports, she has come up with a simple way to use the F-word to fight the C-word.