Go! Habs Go! has got to go: STM to support sports teams en français only
Members of Quebec's political class are unimpressed by province's language watchdog

Montreal's transit agency has removed the word "Go" from its electronic displays when supporting local sports teams to comply with a directive from Quebec's French-language watchdog. The move is raising the eyebrows of even the most ardent defenders of the French language at the National Assembly.
As such, the popular phrase "Go! Canadiens Go!" has been substituted with its French equivalent "Allez! Canadiens Allez!"
The switch was first reported by the Montreal Gazette Thursday.
In a statement, the Société de transport de Montréal (STM) says the decision follows a previous order from the Office québécois de la langue française (OQLF). It's related to a complaint it received over the use of "Go! CF MTL Go!" in support of the local men's soccer team on bus displays.
Though the word "Go" is a common sports expression, it's an Anglicism.
The STM says it received the directive from the OQLF to modify its cheerful wording in the spring of 2024. It was only able to proceed at the end of that summer during its routine update of the destination signs across its fleet of 2,000 buses.
"Because the messages have to be changed manually in each vehicle, the process took several months," said an STM spokesperson in a statement.