Montreal

Pierre Karl Péladeau hires ex-Hydro spokesman as communications director

Parti Québécois leadership candidate Pierre Karl Péladeau has hired former Hydro-Quebec spokesman Steve Flanagan to head his communication team.

Steve Flanagan represented Hydro-Quebec during 1998 Ice Storm

PQ leadership candidate Pierre Karl Péladeau delivers opening remarks during the first leadership debate Wednesday, March 11, 2015 in Trois-Rivières, Quebec. (Paul Chiasson/Canadian Press)

Parti Québécois leadership candidate Pierre Karl Péladeau has hired a communications director who specializes in crisis management.

Steve Flanagan is best known for his role as Hydro-Quebec's main public-relations spokesman during the province's 1998 ice storm.

Steve Flanagan was a fixture on television 17 years ago as Hydro-Quebec battled to restore power to millions of people after the deadly ice storm. (SFI Relations publiques)

His appointment comes a week after Péladeau landed in hot water for stating that immigration was hurting the sovereignty movement.

Péladeau, who apologized a day later, said in Quebec City today he doesn't believe his campaign has been in crisis.

The controlling shareholder of Quebecor Inc. is the perceived front-runner in the PQ race, which will culminate with electing Pauline Marois' successor in May.

His opponents are Pierre Céré​ and former cabinet ministers Alexandre Cloutier, Bernard Drainville and Martine Ouellet.