Superhero movies bring new buyers for Fredericton comic store

It was free comic book day at Strange Adventures Comic book store in Fredericton, but that wasn't the only thing bringing in new customers to the store.

People lined up waiting for the store to open quickly snatched up comic books related to Captain America and the Suicide Squad. It's no coincidence that Captain America Civil War movie came out Friday, while the Suicide Squad movie is set to hit theatres this summer, on Aug. 5.

Strange Adventures manager Jason Arnold says when these movies succeed in theatres, it helps gain interest for comic books that spawned them.

"Well, of course people want to check out what the source material was for all the popular movies so when they come down, they see their Captain America comics. They can give that a try," said Arnold.

Young movie fans are most often interested. Often, a superhero movie is a child's first step into the comic book universe. With many of these movies coming out, children are more likely to see them and then want to read the comics.

Movies bring in new comic book fans

But it doesn't end there. As new comic book buyers come to the store to check out material from a movie they just watched, Arnold gets the chance to introduce them to comics they might not have looked at before.

"While they're here, they may see three more comics they want to see," said Arnold.

The next big comic book movie to come out is X-Men: Age of Apocalypse, which already has Strange Adventures stocking its shelves with related material.