Brett Wilson explains how he became 'a capitalist with a heart'

Entrepreneur and philanthropist Brett Wilson said it doesn't matter if you have a single dollar or hundreds to give, every little bit counts.

"Everyone of us is capable of a little bit of time, a little bit of money and a little bit of leadership," Wilson said. "And that's really what I would suggest should be driving each of us is looking at what we can do a little bit more of."

The Saskatchewan-born businessman spoke to Blue Sky host Garth Materie as CBC Saskatchewan ramps up its Comfort and Joy Campaign for the Food Bank.

Wilson explained his mother was a social worker. Growing up at the kitchen table they talked about all sorts of social issues, like domestic violence. Wilson says he grew up knowing there was another side to life.

"I remember my mom always talking about [how] everybody deserves dignity and nobody has the right to take away your dignity."

He said his dad was quite the car salesman, who went door to door helping canvas for charities.

I get tired of people arguing that it's an obligation therefore you should.- Brett Wilson

"Maybe that's why I became a capitalist with a heart."

Wilson said he encourages everyone to give. He explained he doesn't have a problem with companies figuring out ways that giving can be beneficial to the charities, and to themselves.

"I get tired of people arguing that it's an obligation therefore you should. I would argue that it's an opportunity and therefore I want to."

Wilson said money helps charities, of course, but that spending time can be so rewarding, for both parties.

Wilson explained that people and companies get more and more on board when they start seeing the benefits of how they can change the world for the better.