Bridgerton books are popular again, thanks to Netflix show

Shonda Rhimes was on vacation when she stumbled upon the first book in the Regency-era Bridgerton book series, The Duke & I, by Julia Quinn. She quickly was all in.

"I immediately went out and bought all the rest of her books," said Rhimes in a recent interview. "Her way with words is delightful. I thought, 'These are characters I'd want to know.' They had a universal feeling to them and I thought they'd make amazing television."

Rhimes passed the books on to fellow television producer Chris Van Dusen, who was equally besotted.

"I took them home and fell in love with them from the very first moment I read them," he said. Van Dusen went on to create, executive produce and serve as showrunner of the series for Netflix.

Bridgerton was the first of Rhimes's series to debut on Netflix under her deal with the streaming service and chief content officer Ted Sarandos — and it set a high bar. Debuting on Christmas Day 2020, the show — starring Regé-Jean Page and Phoebe Dynevor in season 1 — was a hit.

"I got an email from Ted Sarandos saying 'Great job,' which I thought meant great job. And then maybe a week or so in, we started to get the numbers and I really understood what 'great job' meant," said Rhimes. "I was just excited to have a show at Netflix."

'Bonkers,' author says of show's effect

For Quinn, life was pretty good before Rhimes and Van Dusen came calling in 2017, but it's only improved since. She was making a "nice living" as a historical romance writer with a following. The show, she says, changed everything to "bonkers."

"I can't think of a better word. I was going with 'surreal' for a while, but now we've gone from surreal to just bonkers. Every day it seems something new and amazing happens in the Bridgerton world."

Quinn also serves as a consultant on the series and jokes it's the "easiest" job ever. "I do see the scripts and I'm all, 'This is great! Nothin' to say!"'

Season 2 of Bridgerton, adapted from the second book, The Viscount Who Loved Me, is now playing on Netflix. The new episodes follow Anthony Bridgerton (Jonathan Bailey,) the family's oldest child, who enters into the social season intent on finding a bride. Page, whose career has blown up thanks to the series, did not return for season 2. Dynevor appears in a supporting role.

Each book in the series focuses on a different Bridgerton family member and the show's seasons are following suit. There are eight books in the series, plus a book of epilogues with a short story called The Bridgertons: Happily Ever After. 

A limited prequel TV series, written by Rhimes, is also in development about the origin story of characters Queen Charlotte, Lady Danbury and Lady Violet Bridgerton.

Quinn is also enjoying a renewed interest in the Bridgerton books.

"Romance writing is like a balloon. Eventually you stretch the balloon as far as you can go, and it's really hard to get people to come around and go into the balloon. And people outside the balloon have never heard of you, which is totally fine. Bridgerton just popped the balloon," said Quinn.

"Suddenly all sorts of people who never picked up a romance novel or historical romance novel were reading them. In April 2021, all eight books were on the New York Times best seller list at once."