Nepal earthquake: Warner Bros. rethinking marketing for quake flick San Andreas
In light of the Nepal earthquake, Warner Bros. will evaluate the worldwide marketing campaign for its upcoming disaster film San Andreas, the studio said Wednesday.
Studio wants to ensure it is sensitive to people affected by the tragedy, says Warner Bros. rep
The Associated Press ·
Carla Gugino plays Emma and Dwayne Johnson plays Ray in the action thriller San Andreas. Warner Bros. new disaster movie is set in the aftermath of a devastating earthquake in California. The studio is rethinking marketing for the film in the aftermath of the deadly quake in Nepal. (Warner Bros. Pictures)
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In light of the Nepal earthquake, Warner Bros. will evaluate the worldwide marketing campaign for its upcoming disaster film San Andreas, the studio said Wednesday.
Warner Bros. representative Paul McGuire said the studio wants to ensure it is sensitive to people affected by the tragedy.
The powerful earthquake Saturday in Nepal killed more than 5,000 people, injured twice that many and left tens of thousands of people homeless.
The film San Andreas imagines the aftermath of a devastating earthquake in California.
Promos for the film to be released May 29 show Los Angeles and San Francisco landmarks crumbling on a mass scale and wreckage flying at crowds of people.
In upcoming promos, the studio will be including information on how to help the relief efforts in Nepal and also how to prepare for natural disasters.
Warner Bros. had already planned public service announcements about preparedness around the marketing of the film starring Dwayne Johnson and Carla Gugino but adjusted and accelerated those efforts after Nepal.
San Andreas stars Furious 7 star Dwayne "The Rock" Johnson as Ray, a helicopter pilot searching for his daughter in the aftermath of "the big one". (Warner Bros. Pictures)
