Hillary Clinton's campaign logo ignites trash talk on Twitter

In a move that made headlines around the world this weekend, Hillary Clinton unveiled a new logo that Twitter users don't really like.

The former secretary of state and first lady also announced that, after years of speculation, she was officially running to win the Democratic nomination for the 2016 presidential race — her second run at the White House, since losing the ticket to Barack Obama in 2008.

But let's get back to the logo, because for many online this was the most important (or perhaps most fun to critique) piece of material unveiled during the social media blast that kicked off Clinton's campaign yesterday.

While seemingly quite simple, the blue and red "H" (for Hillary) seen above has been panned as everything from "disappointing" and "amateurish" to something that "looks like it belongs on a pair of Jncos."

Some have even suggested that it resembles New York City's twin towers during the Sept. 11 attacks.

Nearly 10,000 people on Twitter have now weighed in on the image, according to the social analytics service Topsy — many of them simply to pan it as childish (designed by a three-year-old) or rudimentary (designed using MS Paint.)

The most high-profile Twitter account to criticize the new campaign logo was WikiLeaks, which told its 2.5 million followers that Clinton had "stolen" its "innovative WikiLeaks Twitter logo design."

While some media outlets have reported this as an "accusation," several of the account's followers have pointed out that it was likely a tongue-in-cheek dig made in reference to a Verge article in which Rand Paul was accused of "swiping" his logo from the dating app Tinder.

Some people are now taking it upon themselves to "fix" Clinton's logo, while others tweet images of logos and signs that they feel bear a resemblance to Clinton's. Hospital parking signs, the FedEx logo, and '90s fashion items are common.

Not everyone is making fun of the logo, however. Some on Twitter are backing the Clinton campaign's choice, calling the design "retro" and bold.

Two of the design experts interviewed by Business Insider about reaction to the logo agreed with the Twitter users above.

"The palette alludes to flag colors without relying on the expected stars and stripes imagery. Clever and strong," said Landor Associates creative director Richard Westendorf, calling it "extremely progressive and modern."

"I like Hillary's logo," said Debbie Millman, chair of the Masters in Branding program at the School of Visual Arts in New York. "It flies in the face of everything we've come to expect of a campaign logo: there are no stars, no stripes, no rolling plains — and mercifully — there are no exclamation points. Instead we have a strong, confident, stately logo representing a strong confident, stately candidate. And there is something very appealing about a candidate who defies conventions having a logo that does so as well."

Share your own thoughts on Clinton's 2016 campaign logo (and  all of the reaction to it) below.