#PizzaRat trends worldwide after NYC rodent carries pizza down stairs
Video of a rat carrying a slice of pizza into New York City's subway system makes Twitter explode with praise
The video above, entitled "New York City rat taking pizza home on the subway," was uploaded to YouTube by NYC-based comedian Matt Little on Monday.
A copy of the video was also posted to Little's Instagram account at approximately 2 p.m. ET that same day with the caption "Master Splinter headed off to feed #TMNT."
pizza rat is funny until u realize that pizza is all he has time to eat while working the 2 jobs needed to survive in nyc :(
—@desusniceNew York's hottest Halloween costume has arrived <a href="https://twitter.com/hashtag/pizzarat?src=hash">#pizzarat</a> <a href="http://t.co/AhWEPCcBbn">pic.twitter.com/AhWEPCcBbn</a>
—@moneyriesso excited my ex-boyfriend has at last found internet fame <a href="https://twitter.com/hashtag/pizzarat?src=hash">#pizzarat</a>
—@flahertykeelyStarted from the bottom now the whole team here. <a href="https://twitter.com/hashtag/pizzarat?src=hash">#pizzarat</a> <a href="http://t.co/cIDiz6howI">pic.twitter.com/cIDiz6howI</a>
—@_jlslDear <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a>, It doesn't last. Enjoy it while you can. Sincerely, Arizona llama
—@danprimackBy 4 p.m. ET Monday afternoon, #PizzaRat was trending on Twitter worldwide, as well as in both Canada and the U.S. It continues to trend in all three markets as of 7 p.m. ET Monday evening, and some users continue to report seeing "Pizza Rat" in Facebook's trending sidebar.
<a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a>. The No. 2 trend WORLDWIDE. And to think a pizza filled rat, poopin' all over the subway doesn't even know. <a href="http://t.co/ErHwe7gSIV">pic.twitter.com/ErHwe7gSIV</a>
—@sonicdork<a href="https://twitter.com/mathewi">@mathewi</a> Well, <a href="https://twitter.com/hashtag/pizzarat?src=hash">#pizzarat</a> is being reinforced aka promoted as a top Facebook "trending" story. <a href="http://t.co/kps4WIpJRj">pic.twitter.com/kps4WIpJRj</a>
—@d1giA plane could disappear right now and no one would write about it because Media Twitter is dedicated to <a href="https://twitter.com/hashtag/pizzarat?src=hash">#pizzarat</a>.
—@pollyIf you're confused about why a pizza-carrying rat was trending higher than almost any other subject in the world today, you're not alone.
Some on Twitter are trying to measure the #PizzaRat hashtag against those related to politics in an effort to make sense of it all.
My take: <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a> and <a href="https://twitter.com/hashtag/BaeofPigs?src=hash">#BaeofPigs</a> underscore our need for a theology that highlights the dignity of the animal kingdom. hit me up editors
—@ebruenigwhen <a href="https://twitter.com/hashtag/AskTrump?src=hash">#AskTrump</a> and <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a> is trending at the same time <a href="http://t.co/2ori4a8Wgs">pic.twitter.com/2ori4a8Wgs</a>
—@NotAllBhasOne recalls a simpler time, like 90 minutes ago, when <a href="https://twitter.com/hashtag/PigGate?src=hash">#PigGate</a> was trending and <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a> was not. <a href="http://t.co/BcKSQovuUE">http://t.co/BcKSQovuUE</a>
—@mrtgrBut, unlike Republican presidential candidate Donald Trump's #AskTrump campaign, or the #PigGate and #BaeOfPigs hashtags used to chronicle bizarre pig sex allegations against British Prime Minister David Cameron, pizza rat mania appears to be the sole product of Twitter having fun (and / or being bored.)
Naturally, a small segment of brand Twitter has already tried to get in on the "conversation," using #PizzaRat to promote products, services and campaigns.
The tweets predicting this were perhaps more poignant and funny than those about the pizza-loving rat itself.
Every pizza industry PR team currently having heated discussion about whether to associate the brand with a rat <a href="https://t.co/nTbxIxycSa">https://t.co/nTbxIxycSa</a>
—@_cingrahamHas your <a href="https://twitter.com/hashtag/brand?src=hash">#brand</a> ca$hed in on the <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a> frenzy today? If not, there’s still time to reach in & grab a ~slice~ of the action for your biz!
—@krutzkyPlease vote for my <a href="https://twitter.com/hashtag/SXSW?src=hash">#SXSW</a> panel, in which I present 10 Ways Your Brand Can Leverage <a href="https://twitter.com/hashtag/PizzaRat?src=hash">#PizzaRat</a> To Connect With Millennials
—@LiliaPeterson¯\_(ツ)_/¯