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      I was the 'I Am Canadian' guy. That commercial changed me | CBC.ca Loaded

      I was the 'I Am Canadian' guy. That commercial changed me

      5 months ago
      Duration 6:19

      I was the 'I Am Canadian' guy. That commercial changed me

      • 5 months ago
      • News
      • Duration 6:19

      It was the year 2000. Canada united behind a character named Joe in a television commercial for Molson beer. Twenty-five years later, the man who played him talks about how that experience shaped his views of Canada — and what he thinks now.

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