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New interactive NFB doc watches the watchers online

Brett Gaylor on his customizable film Do Not Track, which explores the gap between concern and behaviour when it comes to online privacy.
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Brett Gaylor joins Shad to discuss his customizable film Do Not Track, which explores the gap between concern and behaviour when it comes to online privacy. (Darren Pasemko/Do Not Track/NFB)

Filmmaker and web developer Brett Gaylor wants you — yes, you specifically — to appreciate how your data is being tracked on the internet. His interactive, customizable NFB documentary Do Not Track, doesn't just tell you but expressly shows you just how sophisticated online surveillance has become. 

Gaylor joins Shad to discuss the most troubling things he learned during the making of the film, how we're all paying for the internet even if we don't make online purchases, and why indifference is a sign you haven't done your homework. 

He also shares anecdotes from countries where tracking is more blatant; for instance, he cites a chilling text message sent to Ukranian protestors: "Dear subscriber, you are registered as a participant in a mass riot."

Brett Gaylor doubts you have nothing to hide. Why do you have a bathroom door? (Darren Pasemko/Do Not Track/NFB)

WEB EXTRA | Watch the trailer below. And if you want to personalize the experience, click here.

q: Are you worried about your online privacy? If so, are you doing anything about it? Does this customized, interactive experience hit you differently than other cautionary tales? 

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