Unboxing: what's the appeal of watching strangers open stuff?
Montreal writer Mireille Silcoff unpacks the surprisingly popularity of unboxing videos.
Montreal writer Mireille Silcoff joins Jian to unpack the surprisingly popular phenomenon of unboxing videos, which feature ordinary people opening everything from flashy electronics to inexpensive surprise eggs.
Why do these simple, often amateurish videos regularly rack up tens of millions of hits on Youtube?
Here's the most popular video from Disney Collector. Seriously, tell us how it makes you feel.
An, for good measure, here's parody of the unboxing video format: