New Brunswick

Topless Tuesday back on after liquor regulators force small N.B. resort to cancel event

Hope Wellness Eco-Resort held the event twice in 2024 without issue, but when the owners planned their first Topless Tuesday of 2025, they ran into a roadblock.

Spa owners were originally told they'd need an 'exotic entertainment' liquor licence

Three women with their bare backs to the camera in a pool.
Hope-Wellness Eco-Resort began hosting Topless Tuesdays in 2024 after hearing from women in the area seeking a unique, empowering experience to share. (Submitted by Hope-Wellness Eco-Resort)

In the lead-up to Hope Wellness Eco-Resort's first Topless Tuesday of this year, Katie Carson was surprised by a phone call she got from a man concerned about the event.

"He just went on to say he was doing an investigation into the event, which I was obviously a little thrown by."

The event is for women only and is capped at 12 registrants. Co-owners Carson and Ashley Ward planned to shut down the resort for the day and have only female staff, so that women who comfortable with the idea could feel free to take their tops off.

"This was a very safe space, very very private, absolutely nothing would be shown to the public," said Carson.

Two women sitting in front of a wooden sign that read Hope-Wellness.
Katie Carson and Ashley Ward, the co-owners of Hope-Wellness Eco-Resort, opened the business in 2023 near Hillsborough in southeastern New Brunswick. They say Topless Tuesdays are private, women-only events capped at 12 participants. (Kristina Cormier/Radio-Canada)

But the man on the phone soon revealed that he was with the province's Gaming Control and Licensing Services, which approves liquor licences on behalf of the Department of Public Safety.

"He — long story short — said you can't hold this event, and if you do there will be repercussions for the business," Carson said.

A natural progression of events

Carson and Ward opened Hope Wellness Eco-Resort in 2023, focusing on things such as yoga and wellness retreats. The idea to hold a Topless Tuesday came up in 2024.

"It kind of came naturally in a sense," Carson said. "Ashley and I have always been pro women's rights and women having the opportunity to express their bodies.

"And we just honestly thought, why not bring this to New Brunswick?"

The resort held two events in 2024, which were both a success.

"It was a beautiful experience," Carson said.

"We had a beautiful group of women that joined us … women that would reach out asking when the next one was coming, and [say] how they enjoyed it and how they told their friends and how they just felt very empowered by being able to be in the space without judgment."

WATCH | 'Women should have the space to choose … if they want to be topless':

N.B. spa fights the province to host a topless event for women again

11 hours ago
Duration 2:41
The Hope-Wellness Eco-Resort near Hillsborough cancelled its last Topless Tuesday after the province intervened. After fighting back, the owners will again give women the option to enjoy some spa time without their tops on.

The Nordic spa on site only allows adults over 19 because alcohol is served on the premises.

But that's where the owners ran into trouble.

The man on the phone, and later other staff with the Department of Public Safety, told Carson a topless event would violate the terms of their licence.

"We would need an exotic licence, with a cost of $750, in which case the minister may not approve," Carson said.

"They said that it would be nudity for entertainment, which is not at all the case. It's actually the complete opposite."

An outdoor spa with a large pool and chairs.
The resort offers a Nordic spa experience with saunas, cold plunges and a relaxation dome. (Submitted by Hope-Wellness Eco-Resort)

Carson said the resort received specifics about the regulation less than 24 hours before the event was to be held June 24, so they were forced to cancel it.

"I think it was just a letdown for women, honestly," she said. "Just to see that someone can come into a place where they thought they could feel safe without judgment and have this become something sexualized."

Support from the community

In the days following, Carson took to social media to post a video explaining what happened.

It quickly garnered thousands of views and hundreds of comments from women around the world.

"I shed many tears looking at the comments from this video and the people that messaged us, like DM'ed us, sharing their thoughts on their body and how this event was so empowering and how much it meant to them," Carson said.

Despite the cancellation, Carson and Ward continued to correspond with Public Safety and looked for a lawyer to fight the decision.

"At first we just kind of wanted to figure out a solution so we could host our event," Carson said. "But at this point it's so much more than that. Because we think women should have the space to choose — especially in a private setting where they feel comfortable — if they want to be topless."

In an email to CBC News, the Department of Public Safety said it was "aware of the decision and reviewing it."

A few days later, the Eco-Resort received a phone call from the department, indicating the decision was being reversed.

"We received a phone call yesterday stating that they had done a review on our event, of Topless Tuesday, and they wanted to let us know that we have the OK to move forward, that after the review they did notice that it fell within our rights for liquor licensing," Carson said.

While the two consider it a win, and plan to schedule another Topless Tuesday for this fall, they said it was still important to draw attention to what happened, so it doesn't happen again.

"In a greater sense, it's kind of brought to light how much of an overreach there seems to be in this department when it comes to women's rights," Carson said. 

"I'm just hoping in general that they can come to an updated understanding of what is considered appropriate in 2025."

ABOUT THE AUTHOR

Victoria Walton

Video-Journalist

Victoria Walton is a reporter at CBC New Brunswick, and previously worked with CBC P.E.I. She is originally from Nova Scotia, and has a bachelor of journalism from the University of King's College. You can reach her at victoria.walton@cbc.ca.

With files from Radio Canada's Kristina Cormier