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St. John's businesses hoping to ace Masters weekend

The spring weather in Newfoundland and Labrador doesn't generally co-operate for golfers, but a couple of St. John's businesses are finding ways — indoors — to join in on the excitement for the Masters.

Masters is like the Super Bowl for golf fans, says Danny Fellingham

A yellow 'Masters' pin flag waves in the wind.
The Masters is revered among golf fans, and a couple of St. John's businesses are marking the special event over the weekend. (Andrew Redington/Getty Images)

The spring weather in Newfoundland and Labrador doesn't generally cooperate for golfers hoping to hit the links, but a couple of St. John's businesses are finding ways — indoors — to join in on the excitement for the Masters tournament.

One of golf's four major championships, the Masters is held in mid-April every year at Augusta National Golf Club and is revered among golf fans for its history and tradition.

It's perfect timing for Danny Fellingham, the owner and operator of Tee Box Indoor Golf, who was able to open in a new location just in time for Masters weekend.

WATCH | Take a look inside Tee Box as it opens to customers for the first time in a new space: 

Indoor golf shop opening in St. John’s, just in time for the Masters

8 months ago
Duration 2:17
Tee Box Indoor Golf is opening its simulators and mini-golf course in a new location as fans of the sport enjoy the biggest professional tournament of the year on television. The CBC's Lukas Wall stopped by for a look.

The new, expanded space on Freshwater Road has room for golf simulators, a mini-golf course, a retail area and food and drink.

"We're still getting on our feet, we're still knocking out some kinks, but I think doing it over Masters weekend with some people who are probably going to be really invested in what's going on, I think is probably the best way to do it," he said.

"It like being able to open for the Super Bowl, kind of thing. Whether you're only a little bit into golf or you live, eat and breathe it, everyone gets excited about it."

For Sullivan Power, the operations manager at Blue on Water, the tournament was a fun reason to shake up the menu.

"It's fun for the guys in the kitchen — they get to fool around, experiment with a few different things. It can drum up a little bit of extra business … and it's just fun for friends and family who are golf fans. [We've] got a few staff who are golf fans," he said. 

The restaurant's Masters-specific menu pays homage to some of the traditional foods served at Augusta National with some extra flair, foods like the classic pimento cheese sandwich, using the small red chilli peppers mixed with cheddar cheese and mayonnaise.

"What they serve at the Masters is pretty simple, pretty plain, white bread, olive on top. We're obviously looking to do a little more than that," said Power.

"We just take our spin on [it]. Newfoundland's not the easiest place to track down pimentos, we've learned, in any quantity, so it took a little work to figure that out."

A man wearing a hat walks past a sign listing the prices of food items.
A patron walks past a sign displaying the prices of food items during a practice round in preparation for the Masters golf tournament at Augusta National Golf Club on Tuesday in Augusta, Ga. (George Walker IV/AP)

Blue on Water has some Masters-themed cocktails too, including one named after colourful golfer John Daly who Power suggested is "known for his drinking maybe as much as his golfing."

As long as the players are on the course at Augusta, he said, the restaurant will be serving its Masters menu.

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ABOUT THE AUTHOR

Lukas Wall

Producer

Lukas Wall is a journalist and producer with CBC in St. John's. He has a master's degree from the School of Media Studies at The New School, New York City. You can reach him at lukas.wall@cbc.ca.

With files from On The Go

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