Williams lure company started in 1916 by gold refinery owners

Superior Morning9:50Outdoor Column - Williams Spoons 100th Anniversary

They are a Canadian tradition, and the familiar fishing lures have not changed much since their inception, some 100 years ago. Our Outdoor Columnist Gord Ellis tells us the history of the William's Spoons.

A popular Canadian-made fishing lure is celebrating a century of business this year. 

The Williams lure company was founded by a pair of brothers who owned a gold refinery in 1916. Their reflective gold and silver lures proved to be very successful with anglers fishing for lake trout, in particular. 

The designs of Williams lures haven't changed much over the years, said company spokesperson Mark Stiffel. And, they are 100 per cent Canadian-made. 

"We're very proud of that," Stiffel told Superior Morning outdoor columnist Gord Ellis. 

"We wanted to control our own destiny, and our own quality, and I'm very, very glad that we did."